Dissemination event of the University of Siena with Chinese partner universities

From May 23 to 26, the University of Economics Ho Chi Min City (UEH) hosted the workshop “Developing and utilize case studies in teaching”. Desmond Doran (University of Kent) delivered the workshop in blended format. The participants from the two Vietnamese universities of the JEUL project (BUH and UEH) attended the meeting in site, while the participants from the two Chinese universities of the JEUL project (NUAA and JU) participated remotely.

The workshop enabled all the partner universities to refine the case studies that they prepared and that they are using for their teaching activities.

In total, the JEUL consortium prepared 24 case studies focused on the Chinese and Vietnamese markets. This will help the Chinese and Vietnamese students to learn more about concrete examples from their own countries and not use as reference case studies from other regions of the world (mostly USA and Europe).