Joint Enterprise
University Learning
Joint Enterprise
University Learning

About JEUL Project

There are growing difficulties faced by Chinese and Vietnamese university graduates in landing the first job because what they learn at universities does not match the market’s need in a rapidly changing economy. The highly competitive job market and growing unemployment pressure have triggered university students’ interest in seeking creativity and entrepreneurship education. In order to meet the students’ needs in dynamic market conditions universities from China and Vietnam look up to European partners for good practices.

The aim of this project is to establish and develop lasting cooperation among HEI and private sector, to influence the way universities work and enable them to learn from the entrepreneurial nature of companies, develop and use case studies based on the experience of companies – enhance their teaching and learning methods and gain an understanding of the needs of enterprises and improve the curricula accordingly. The idea is to move towards becoming Entrepreneurial Universities.

Latest Posts

Remote workshop on undergraduate programme “Enterprise Pathway”


On the 23rd of December 2020 the session of four online workshops on…

Online workshop on Case studies run by Kent Business School


In January 2021 Kent Business School delivered a 3-day workshop to partners in…

Online training for placement officers organized by the University of Siena


The staff of Jiangnan University attended the first session of the online training…

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